Electric Sheep and CSI

10/29/2007 Electric Sheep and CSI revealed the experience of the Electric Sheep Company's Chief Creative Officer, Chris Carella, who worked with CBS to tie their top-rated crime drama CSI-NY to content within Second Life, to mixed reviews.

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On October 29th Chris Carella (Satchmo Prototype), Chief Creative Officer at The Electric Sheep Company, gave us an idea of how the company approaches clients in the first place, what their workflow is, how the whole CSI:NY build came to be, and how they measure success.

Speaker Bio

Chris Carella is the Chief Creative Officer at The Electric Sheep Company. He brings to the position design and production experience on some of the Metaverse's biggest projects. Previous to his role as Creative Director, Chris produced MTV's Virtual Laguna Beach, Showtime's The L Word in Second Life and various machinima films including a Star Trek piece for Les Moonves' 2007 CES Keynote, and a promo for CBS's Two and a Half Men. Chris has helped design most of ESC's projects.

Chris teaches a course in applications of Virtual Worlds at Teacher's College, Columbia University with Professor Charles K. Kinzer. Outside of virtual worlds, his interests include augmented reality, serious games, social software and pervasive computing.